Meet the Curator
Hello, I am Erica Parham. My roles are wife, mother, and entrepreneur. Efori was born from a deeply personal journey. As a nurse with over 15 years of experience and an entrepreneur for the past six years, I found myself overwhelmed, overworked, and disconnected from the woman I once was. I realized I wasn’t alone, so many women, balancing endless responsibilities, were also losing touch with themselves. That’s when I decided to create Efori, a brand designed to help women like me reconnect, reclaim their peace, and embrace their full potential.
As a Black woman-owned small business, Efori is a movement, one that inspires women to prioritize their well-being unapologetically, embrace joy, and create lives filled with meaning and intention.
love, 𝓔.
My Chosen Guide: POWER
Although my spirit resonates with every Efori elemental guide at one point or another, my chosen guide is Power. Wearing this signature fragrance allows me to step into my path with confidence and assurance.
My favorite additional Efori element to pair Power with is Connection. Layering these fragrances with my own natural aura creates a blend that helps me to embody my strength and draw in others with a confident magnetism.