Meet the Curator
Hello, I am Erica Parham. My roles are wife, mother, and entrepreneur. My calling is Creator and Curator. Confronted by profound life transformations, I found myself on a journey of self-reflection and discovery. This led me to creating Efori, a love-letter to the beauty of what makes life worth living.
I chose to embark on a journey to unlock the secrets of emotion woven into scents, believing that each fragrance holds the key to deeper connections with one's soul. I invite you to join me on this path, where Efori is found in the journey, not the destination.
love, 𝓔.
My Chosen Guide: POWER
Although my spirit resonates with every Efori elemental guide at one point or another, my chosen guide is Power. Wearing this signature fragrance allows me to step into my path with confidence and assurance.
My favorite additional Efori element to pair Power with is Connection. Layering these fragrances with my own natural aura creates a blend that helps me to embody my strength and draw in others with a confident magnetism.