Meet the Curator
Hi, I’m Erica Parham, wife, mother, nurse, and entrepreneur.
Efori was born from my own breaking point. After over 15 years in nursing and six years building my own business, I found myself exhausted, disconnected, and unsure of the woman I was becoming. I was giving so much to everyone else, I had nothing left for myself.
But I knew I wasn’t alone.
So many women are moving through life on autopilot, juggling roles, responsibilities, and expectations, while quietly losing touch with who they are.
That’s why I created Efori.
Not just as a fragrance brand, but as a space to come home to yourself. A reminder that your well-being matters. That rest is not a reward, it’s a right. That joy, peace, and power are not luxuries, they’re yours to reclaim.
Efori is more than a product, it’s a movement. One that invites women to slow down, reconnect, and create lives that feel intentional, meaningful, and full of soul.
love,
𝓔.
My Chosen Guide: POWER
While each Efori element has guided me at different points in my journey, the one I reach for most is Power. Wearing it helps me walk with clarity, confidence, and conviction, it’s the fragrance that reminds me I already have everything I need within me.
When I want to soften that strength and deepen my presence, I layer it with Connection. The blend of the two, infused with my own natural energy, creates something magnetic, bold yet inviting. It’s how I embody my strength while drawing others in with warmth and intention.